Booking on Shopify shouldn’t cost you a subscription just to sync a calendar
Most service merchants lose hours to email back-and-forth, double-bookings, and no-shows. And most booking apps make you pay before you can even sync your calendar or take more than a handful of bookings. We think the basics should be free.
What you get free
No monthly booking cap. Take as many appointments as you can handle.
Book on the store, it lands on your calendar. Block time on your calendar, the store hides it.
Text clients before their appointment. They reply to confirm or cancel, or tap the link in the reminder.
Turn any product into a booking page in minutes. Book Now replaces Add to Cart, no code.
Customers pick a time on desktop or mobile and book themselves in.
Set durations, buffers, and notice periods per service.
Meet the Virtual Receptionist
Automated SMS reminders and confirmations are included free. Fewer clients forget their appointment, and they can reply to confirm or cancel — or tap the link in the reminder.
Calendar sync and unlimited bookings are free here. With most apps, they aren’t.
Cowlendar and Appointo are both strong, mature apps with thousands of reviews. Our edge is a genuinely usable free tier, not a demo.
Comparison compiled July 2026 from publicly available information. Cowlendar and Appointo may have updated their plans, pricing, or features since. Please verify current details on their listing before deciding.
Go live in a few steps, all inside Shopify
Set it up from your Shopify admin, the way you already run your store. Full setup guides live in the Help Center.
Add SMS Reminder from the App Store and connect your Google account. Create your first service in a couple of clicks.
Pick the Shopify product customers book, and its price is what they pay. Prefer to charge in person? Set it free.
Flip one switch in your theme, and Book Now takes the place of Add to Cart on your booking products.
Customers pick a time and check out through Shopify. Every booking syncs to Google Calendar, and you manage it all from one place.
Built for appointment businesses
Common questions
Is it really free? +
Yes. Unlimited bookings, two-way Google Calendar sync, and SMS reminders and confirmations are all included at no cost. No per-booking caps and no paid plan.
Do I need to code? +
No. Add the booking button to any page and set your availability.
Does it work on mobile? +
Yes, customers can book on desktop or mobile.
Can clients reply to the reminder? +
Yes. Clients reply to confirm or cancel — or tap the link in the reminder. To reschedule, they pick a new time on the booking page.
How does calendar sync work? +
Two-way: bookings appear on your Google Calendar, and times you block on your calendar become unavailable on the store.