A 4.9-star heavyweight for rentals and events. See where unlimited free bookings win.
Compare →Deep features, but sync is paywalled and the free plan is branded.
Compare →The lowest headline price, but free is limited to a single service.
Compare →Built for complex event and rental catalogs, with a 10-booking free cap.
Compare →The scheduling giant, but it embeds as a link and cannot sell through Shopify checkout.
Compare →How every popular free plan stacks up, side by side.
Compare →Appointo vs Cowlendar for Shopify appointment booking and reminders
Both are mature, 4.9-star Built for Shopify apps. Cowlendar caps its free plan at 5 bookings a month but includes calendar sync and deposits on every plan. Appointo’s free plan has unlimited bookings but carries Appointo branding, with calendar sync and email reminders from its $14/month Pro plan. Both charge per use for SMS. Shopify Booking is a third option if you want unlimited free bookings with calendar sync and don’t need reminders.
Choose Cowlendar if you need deposits, rentals or multi-day bookings and will pass 5 bookings a month. Choose Appointo if you want unlimited free bookings and can accept its branding until you upgrade. Choose Shopify Booking if free, unbranded bookings with calendar sync are the whole job.
Competitor details are from each provider’s own site and current as of October 7, 2026; features and pricing may change — please verify on their official website.
Free plans, side by side
Comparison compiled July 2026 from publicly available information; Cowlendar and Appointo re-checked October 7, 2026 on their own listings. These apps update their plans, pricing, and features often. Please verify current details on each listing before deciding.
Common questions
Is it really free? +
Yes. Unlimited bookings, two-way Google Calendar sync, and an unbranded booking page are all included at no cost. No per-booking caps and no paid plan.
Do I need to code? +
No. Add the booking button to any page and set your availability.
Does it work on mobile? +
Yes, customers can book on desktop or mobile.
How do customers pay? +
Through your Shopify checkout, the same way they buy anything else in your store. The product you link to the service sets the price. Prefer to charge in person? Set it free.
How does calendar sync work? +
Two-way: bookings appear on your Google Calendar, and times you block on your calendar become unavailable on the store.
Appointo vs Cowlendar for Shopify appointment booking and reminders +
Both are mature, 4.9-star Built for Shopify apps. Cowlendar caps its free plan at 5 bookings a month but includes calendar sync and deposits on every plan. Appointo’s free plan has unlimited bookings but carries Appointo branding, with calendar sync and email reminders from its $14/month Pro plan. Both charge per use for SMS. Shopify Booking is a third option if you want unlimited free bookings with calendar sync and don’t need reminders.