Comparison

The best free booking app for Shopify appointments

Most Shopify booking apps advertise a free plan, then cap your bookings or hold Google Calendar sync behind a paywall. If you want a free plan that actually runs a booking business — unlimited appointments and two-way calendar sync at no cost, with nothing to upgrade to — here's how the popular apps line up.

Add to Shopify
App
Free bookings
Calendar sync (free)
What you pay for
Starting paid
Shopify Booking
Unlimited
Included, two-way
Nothing
No paid plan
Cowlendar
5 / month
Included
More bookings
$13.99/mo
Appointo
Unlimited (branded)
Paid only
Sync + unbranded page
$14/mo
Apntly
Single service
Limited / paid
More services + team
$5/mo
BTA (BookThatApp)
Up to 10
Paid tiers
Sync + more bookings
$25/mo

Comparison compiled July 2026 from publicly available information. These apps update their plans, pricing, and features often. Please verify current details on each listing before deciding.

When a competitor is the better pick
Cowlendar or BTA for complex rentals and events
Apntly if you need only one service at the lowest price
Appointo for its advanced booking types. All are strong, mature apps.
Why our free plan is different
Unlimited bookings and free two-way Google Calendar sync, at no cost
No app branding on your booking page
Most free plans here cap bookings or put calendar sync on paid — there is nothing here to upgrade to
No-shows

Which Shopify booking app is best for reducing appointment no-shows?

It depends which no-show tool you need: reminders, deposits, or payment upfront. Cowlendar lists email reminders, SMS at separate usage pricing, and deposits and prepayments on every plan. Appointo lists email reminders from its $14/month Pro plan and SMS or WhatsApp at usage charges. Shopify Booking doesn’t send reminders; what it offers is full payment at your Shopify checkout when the client books, plus a minimum notice period and buffers on each service.

Reminders
Check who sends them and what they cost: email reminders and per-use SMS are listed by Cowlendar and Appointo; Shopify Booking doesn’t send reminders.
Money upfront
A deposit and full payment at booking both give clients a reason to show up. Cowlendar lists deposits and prepayments; Shopify Booking takes the full price at your Shopify checkout.
Booking rules
Notice periods and buffers stop bookings you can’t keep: no five-minutes-out bookings, and time to reset between clients.

Competitor details are from each provider’s own site and current as of October 7, 2026; features and pricing may change — please verify on their official website.

  1. Cowlendar — Pricing, accessed 2026-10-07
  2. Cowlendar — Features, accessed 2026-10-07
  3. Appointo — Shopify App Store listing, accessed 2026-10-07
FAQ

Common questions

Is it really free? +

Yes. Unlimited bookings, two-way Google Calendar sync, and an unbranded booking page are all included at no cost. No per-booking caps and no paid plan.

Do I need to code? +

No. Add the booking button to any page and set your availability.

Does it work on mobile? +

Yes, customers can book on desktop or mobile.

How do customers pay? +

Through your Shopify checkout, the same way they buy anything else in your store. The product you link to the service sets the price. Prefer to charge in person? Set it free.

How does calendar sync work? +

Two-way: bookings appear on your Google Calendar, and times you block on your calendar become unavailable on the store.

Best Shopify appointment booking app to reduce no-shows with SMS reminders +

Shopify Booking doesn't send SMS reminders, so it won't cover that part. What it does offer: customers can pay when they book through your Shopify checkout, and you can set a minimum notice period and buffers for each service.

Which Shopify booking app is best for reducing appointment no-shows +

It depends which no-show tool you need: reminders, deposits, or payment upfront. Cowlendar lists email reminders, SMS at separate usage pricing, and deposits and prepayments on every plan. Appointo lists email reminders from its $14/month Pro plan and SMS or WhatsApp at usage charges. Shopify Booking doesn’t send reminders; what it offers is full payment at your Shopify checkout when the client books, plus a minimum notice period and buffers on each service.

Try the free plan for yourself