Google Business Profile websites: what happened, and what to use now

Google no longer builds a free website for your Business Profile. Your profile can still link to one, and to a page where people book.

Get a free booking page for your profile

Free with your Google Calendar · No credit card required

A Lumi Wellness business listing with Website and Book buttons, the Book button linked to its booking page

Quick answer

Google used to let businesses make a simple website from their Business Profile. It no longer does. Your profile still has a website field, so you can link any site you own. If you don’t have one, a free booking page gives people who find you on Google a way to book straight away.

What happened to Business Profile websites

Google no longer offers websites made from Business Profiles. Your profile itself stays live. If you used one of those websites, your profile’s website field needs a new link.

What your profile needs now

  • A link people can act on. A website, a booking page, or both.
  • A way to book. People who find you on Google often want to book there and then.
  • Up-to-date basics. Hours, phone number, address or service area, and photos, all kept current in your profile.
  • Reviews. Recent reviews help people choose you. How to get your Google review link

Your options

Option Good for What it takes
Your own website A full site with pages, services and contact details A website builder or a developer, plus a domain
Google Sites A simple free site, made with Google’s own tool Building and updating the pages yourself
A free booking page Getting booked straight from your profile A few minutes, with your Google Calendar

Use a free booking page as your profile’s link

Three steps: copy your booking link, paste it into your Business Profile, clients book from search
  1. Set up your free Kalama booking page with your Google Calendar. See how
  2. Copy your booking link.
  3. In your Business Profile, select Booking, then Add link, and paste it. (Google) Don’t see Booking? Paste the link into your website field instead.
  4. People who find you on Google can now pick a time, and the booking lands in your Google Calendar.

More: Where to share your booking link

Coming soon: a free website for your Business Profile

We’re building a free website for Google Business Profiles, with booking built in. Until it launches, your free booking page is the fastest way to get booked from Google.

Questions

Did Google remove Business Profile websites?
Yes. Google no longer offers websites made from Business Profiles. Your profile can still link to a website you own.
Can my Business Profile link to a booking page?
Yes. Add it under Booking in your Business Profile. If you don’t see Booking, paste it into the website field.
Is the booking page free?
Yes. The booking page on your primary Google Calendar, unlimited appointment types and unlimited bookings are free. You also get 25 text reminders, one time (not monthly).
Do I need a website to take bookings?
No. Your booking page works on its own. Share the link on your profile, in texts, emails or social posts.

Get booked from Google today

Get a free booking page

Accuracy note: details about Google Business Profile come from Google’s help pages as of November 2026 and may change.